Today’s NYT looks at the decline in digital download sales and observes:
Some experts also point to the rise of Android devices as a possible factor in the drop in downloads. While phones using Google’s operating system now represent a majority of sales, Google’s Play store remains eclipsed by iTunes, by far the dominant music retailer.
Some research also suggests that Android users may spend less money on music than Apple customers. The NPD Group, a market research firm, reported this year that 54 percent of iPhone users — whose operating system is iOS — said in a survey that they were likely to buy music, compared with 30 percent for Android customers.
This points to the fact that, as I’ve discussed in earlier posts, Apple actively markets its platforms as ways to consume music, while Android does not. Maybe if there were actual marketing for the Google Play store, we’d be seeing more music downloads from Android devices.
“Some in the media business call this cord cutting. But three decades ago, we had a different name for this in the industry. We called it competition.”
So great: Marketing: Artists vs. Scientists - which one are you? I’m an artist with a splash of science…
“We know that you are fighting over lucre, not our inalienable rights as cable consumers. Pretending that you are fighting on our behalf rather than in the interests of your shareholders and executives is infantilizing and unbecoming. CBS is coming off another record year, Time Warner Cable’s stock is storming along, and the fight over retransmission fees is about how the pie is sliced, nothing more.”
Another cool music video I found on Vimeo, this one for Daft Punk’s “Give Life Back to Music.” Not the official video for the song, but a great idea for it!
It was inevitable - Introducing the Social TV Ecosystem Chart 2.0 - Courtesy of Ad Age and Trendrr: “Structurally a little different from previous 1.x charts, in that we cut back and consolidated the number of “slices” of the pie to simplify things a bit. And, once again, we’ve added a bunch of companies while removing others. Some of the adjustments were for happy reasons (for instance, Bluefin Labs is gone because it got purchased by and absorbed into Twitter in February in a deal said to be in the $100 million range). Others, less happy (Umami, maker of a social-TV iPad app, “concluded its beta trial period” in the spring, and last we heard, had put its intellectual property up for sale).
As always, this chart isn’t the last word on the rapidly morphing social-TV sector, so we’ll keep updating it. Stay tuned…”
Weird but cool video for new Pixies song, “BagBoy,” (on Vimeo)
“If you go public now as an ad tech company, the statement is you’ve tried to sell the company unsuccessfully once, twice or three times… It’s a last-ditch effort. The only time an IPO is a first resort is when you’re too big to be acquired.”
“Content marketing can be as simple as building a blog or publishing a white paper, or as complex as building out a user-generated digital contest supported by social media and branded journalism. Content marketing is a lot more than native advertising. Like content marketing, native ads are meant to be digestible forms of branded content, intent on creating a seamless, non-disruptive consumption experience for users. The main difference between the two is that good content marketing fuels native advertising, not the other way around.”